As a part of the localization strategy of podragon brand in Chinese Mainland, baijianglong carries a new communication task and brand image.
The dragon of the hundred rivers represents more than one hundred. The river represents the habitat of the dragon. The wading environment is consistent with the waterproof equipment. The dragon symbolizes the spirit and power. The products representing the dragon of the hundred rivers are top-level design, top-level performance and the most cutting-edge technology integration.
Baijianglong uses podragon's VI chromatogram to convey the brand image of fashion and performance.